GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week: 19.08.2013 to 23.08.2013


Stocks of fast moving consumer goods companies are likely to post gains in the next few sessions. We believe investors will buy these stocks, as their earnings are likely to be relatively stable in an increasingly volatile market. We have seen stocks in rate sensitive sectors correct significantly over the last few weeks. FMCG stocks do not have this kind of risk and hence investors will increasingly favour stocks in this sector that are defensive in nature and provide much needed stability to portfolios.

We are of the opinion that mid-sized FMCG companies are trading at attractive valuations; and these stocks are good buys at current prices, given that they have robust business models and the ability to grow even in adverse market conditions.

Despite tough market conditions, FMCG stocks have been amongst the very few wealth creators in the market, even now we recommend Dabur that is trading at about 26 times two-year forward earnings. Marico that is trading at 22 times two-year forward (earnings) is also an excellent buy. We are also negative on tobacco-major ITC and expect the stock to fall to 311 rupees in the next few sessions.