GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 09 to 13.03.2015

FMCG Stocks Outlook for the week – 09 to 13.03.2015

Stocks of fast moving consumer goods companies may continue to trade with a positive bias on optimism that rebound in consumer demand, and benign raw material prices may improve
margins of companies in the sector.

ITC, which has been on a declining spree since the hike in excise duty on cigarettes, might see some recovery this week. Excise duty on cigarettes of length not exceeding 65 mm has been hiked by 25%, and the same on sticks with other lengths has been increased by 15%.

Hindustan Unilever is likely to trend higher tracking the overall firmness in the sector and as the company has hiked prices of some of products under its Pepsodent, Pond's, Vaseline, Dove and Fair & Lovely brands by 2.4-10%.

Godrej Consumer Products Managing Director Vivek Gambhir said that operating margins are seen improving in Jan-Mar and Apr-Jun quarters. He also said that the company plans to launch 9-10 new products in financial year 2015-16 (Apr-Mar) and most of them will be in the premium price category. Both these factors are expected to continue supporting Godrej Consumer stock, which has already risen 6% last week.

The broader market is likely to consolidate in a range next week amid a slew of data releases,
defensives like FMCG and pharmaceutical companies may gain. Market participants will keep an eye on the index of industrial production for January and consumer price index-based

inflation for February, which are slated to be released next week.