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FMCG Stocks Outlook for the week – 31.08.2015 to 04.09.2015 (FMCG stocks are likely to rebound next week)

FMCG Stocks Outlook for the week – 31.08.2015 to 04.09.2015
(FMCG stocks are likely to rebound next week)
  www.rupeedesk.in )

Shares of fast moving consumer goods companies are likely to rebound next week, as defensive
sectors may continue to get some preference, given the vulnerable broader market scenario.
In line with the overall sharp drop in Indian share market this week mainly on account of Chinese economic concerns, most FMCG stocks fell 1-9% and the CNX FMCG Index declined 2.6%.

Though the market sentiment remains weak, some recovery in FMCG stocks is expected in the
coming days. The FMCG Index can rebound to 20900-21100 levels in the near-term. Technically, ITC, Godrej Consumer Products and Jyothy Laboratories are the top picks in the consumer space.

ITC has been consolidating and we expect it to break the range and rise above 335 rupees towards 360 rupees in the short term. It has support at 315 rupees. Among the index-heavyweights ITC and Hindustan Unilever, there is likelihood of investors shunning HUL.
HUL could also see some rebound but its trend remains weak below the 900- rupee level with major support at 810 rupees. A strong innovation funnel, focus on improving distribution productivity and benefit flowing from softer commodity prices place the company in a sweet spot.

On the whole, fundamentals for the FMCG sector are mixed. While benign raw materials are aiding gross margins of companies, increased competitive intensity may lead to higher spend on advertising and promotions.

Also, demand on the ground has not picked up much and monsoon has been weak so far this season, which is a negative. Monsoon rainfall in India so far this season that began on Jun 1 has been 12% below normal at 612.1 mm, according to the latest data from the India Meteorological Department.


Market participants will watch out for India's gross domestic product growth for Apr-Jun, which will be released by the Central Statistics Office on Monday, for more cues.