GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 27.06.2016 to 01.07.2016, Improved monsoon rains to lift sentiment

FMCG Stocks Outlook for the week – 27.06.2016 to 01.07.2016, Improved monsoon rains to lift sentiment


Shares of fast moving consumer goods companies are seen trading on a positive note next week, as
the broader market is likely to rebound after the sharp fall witnessed today on UK's decision to exit
the European Union. Pick up in monsoon rains in last few days is also likely to lift sentiment in FMCG.

The impact of 'Brexit' on Indian FMCG companies is seen limited. The progress of monsoon is the key factor that will determine the trend in FMCG stocks. After a sputtering start, the southwest monsoon seems to have finally picked up. In the week ended Jun 22, India received 39.5 mm rainfall, 7% below normal. Rains were 29% below normal in the week earlier.

Hopes are pinned on good monsoon this year for revival in demand and keeping inflation under
check. Progress of rains has a bearing on FMCG sector, as rural demand for consumer goods is
dependent on performance of monsoon. This week's exit was with "Brexit' and next week will be
driven by volatility due to expiry of June derivatives contracts on Thursday.