GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week - 10.03.2014 - 14.03.2014

www.rupeedesk.in

We believe stocks of fast-moving consumer goods companies are likely to under-perform 
the market over the next few weeks as investors are likely to focus on high-beta 
stocks. The BSE FMCG Index rose 2% this week to 6612.33, while the benchmark Nifty 
surged 4%. Investors that till now kept away from riskier sectors of the economy like 
banking, metal and infrastructure are ready to put money in them as the 'risk-on' trade has 
begun. FMCG, which was one of the out-performers over the last few years, is now likely 
to consolidate. 

Within the FMCG universe, most bullish on Agro Tech Foods. The company is 
introducing a host of new products like peanut butter and milk-based snacks that enjoy a 
healthier profit margin compared to its traditional products like edible oil. We see sales of 
new products growing at a stronger pace, as most of the products are leaders in their 
categories. Higher stock of new products in the company's revenue mix will help Agro 
Tech Foods to improve its overall profitability.