GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 11 to 15.04.2016 (Seen trading in range; Jan-Mar earnings eyed)

FMCG Stocks Outlook for the week – 11 to 15.04.2016
(Seen trading in range; Jan-Mar earnings eyed)

Shares of fast moving consumer goods manufacturers are seen trading in a tight range with a negative bias next week, and the market will wait for companies' Jan-Mar earnings to take cues. Companies such as Hindustan Unilever are expected to trade with a negative bias, given the drought-like conditions in large parts of the country that is expected to hurt rural demand.

There is rising competition from home-grown FMCG Company Patanjali, too, which
offers more bang for the buck, and has generated consumer traction, particularly in
north India.

FMCG companies have had a good run over the past year, as they have benefited from
low input costs, which have aided margin expansion. Raw material costs are also likely
to firm up in the near future, especially for agricultural inputs.