GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 21 to 25.07.2014

FMCG Stocks Outlook for the week – 21 to 25.07.2014
(www.rupeedesk.in)

We expect stocks of fast-moving consumer goods companies to continue to remain
muted in the week ahead as the market is seen focusing on sectors like banking and
energy that are driven by policy measures. For the week ending Jul 18, the BSE FMCG
index fell 0.1%, significantly under-performing the benchmark Sensex that gained 2.5%.
The monsoons have normalised and market is more interested in watching what the
government will do to boost the infrastructure, oil and gas and banking space. FMCG
stocks will be out of focus till week-after-next, when big companies will start announcing
results.

FMCG companies are straddled with high raw material prices of some key ingredients,
but price hikes of these products are likely to be spread over a longer time period to
cushion the blow for customers. For example, the average price of CTC tea (crush, tear,
curl) is up 39.3% since May, and is expected to rise by another 10 rupees a kg over the
next one month, if the crop shortfall continues. Colgate Palmolive India will be the first
FMCG player to report Apr-Jun earnings next Friday.