GOLDEN RULES FOR TRADING

Cement Stocks Outlook for the week – 13 to 17.07.2015

Cement Stocks Outlook for the week – 13 to 17.07.2015
(Seen positive for next week)

The overall outlook for the cement stocks in the coming week is positive as cement prices have
remained stable even during the monsoon period. The stocks will also take cues from the Consumer
Price Index inflation data for June which would be out on Jul 12. July month was very bad for the
cement sector last year. This time around, companies have been able to sustain the prices even
during monsoon when demand for the building material generally falls.

Major cement players like UltraTech Cement Ltd and Shree Cement Ltd had raised prices by 10-18
rupees a 50-kg cement bag in the national capital recently. In Mumbai, Ambuja Cements Ltd and
UltraTech Cement Ltd had hiked the bulk prices of the same product by 10 rupees a 50-kg bag.

We expect that the monsoon continued to be favourable, rural demand for the building material
would pick up in the coming two months. Otherwise the cement stocks would be seen correcting.
Cement stocks may, however, go in correction mode in a fortnight period if the monsoon doesn't
progress further as anticipated.

The cement demand is likely to pick up in the third quarter of the financial year 2015-16 (Apr-Mar)
owing to better demand, especially from the rural sector. Also, the overall economy is expected to 
strengthen in coming days with the government's thrust on infrastructure development.