GOLDEN RULES FOR TRADING

FMCG Stocks Outlook for the week – 10 to 14.08.2015 (Rangebound with negative bias)

FMCG Stocks Outlook for the week – 10 to 14.08.2015
(Rangebound with negative bias)

MUMBAI - Shares of fast moving consumer goods companies are expected to trade rangebound
next week amid lack of fresh triggers as a majority of the companies in the sector have already
detailed their Apr-Jun earnings. However, concern over weak monsoon may continue to weigh on the overall sentiment, as this will negatively impact rural demand for consumer goods.

Earlier this week, the India Meteorological Department kept its forecast for Jul-Sep monsoon rains unchanged at 88% of the long period average but pegged Aug-Sep rainfall to be below normal at 84%. This earnings season saw most FMCG companies posting better volume growth in sales which is a positive, but increasing competition in various categories has capped price realisation.

We remain positive on the sector as we expect higher A&P spends to drive volume growth and
commodity cost tailwinds to support margin gains.

The sector may continue to take cues from broader markets and key economic data that will be
released next week. Index of industrial production for June and inflation based on consumer price index and wholesale price index for July will be released next week.